For as long as there have been advertisements, marketeers have been coming up with ways to entice customers to choose…
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Before the pandemic, Ahmed Ali and his wife Sherine used to go to the cinema every weekend. Now, it’s just…
Like most emerging markets, Egypt will always target a net inflow of dollars from exports, portfolio investors, and foreign direct…
With combating climate change high on the international agenda, nuclear power has risen to the fore as a potential sustainable…
At the beginning of 2021, only a niche group of crypto enthusiasts knew what non-fungible tokens (NFTs) were. But by…
Enjoying freshwater from the Nile, Egypt’s agriculture strategy has long focused on high-value, high-profit exportable produce, rather than wheat and…
Nexta, the brainchild of Ibrahim Farag and Ahmed Hisham, promises an efficient digital banking experience for Egyptians by using technology…
As this year’s UN Climate Change Conference of Parties event in Sharm El-Sheikh approaches, Egypt wants to display leadership in…
A critical missing piece of Egypt’s trade relationship with the United States is an umbrella free trade agreement. The door…
As companies come to grips with how their business would run under constant threats from COVID-19 variants, they need to…