Author: Nada Naguib

Ancient historic sites have long been a staple of Egyptian tourism. With the Grand Pyramids of Giza, more than 120,000 artifacts in the Museum of Egyptian Antiquities and several temples in Luxor and Aswan, it was perhaps only natural. Atef Abdullatif, president of the Travelers Association for Tourism and Travel, told Egypt Independent in 2017 that “visiting Luxor and Aswan is a dream for many foreign tourists.” That year, CAPMAS reported that 8.36 million foreign tourists visited Egypt. That figure includes those who spent their time at seaside resorts, such as Sharm El Sheikh and Hurghada, as well as historical…

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Starting in early November, anyone walking the streets of a European city could see that Christmas preparations had already begun. Decorated trees were displayed in stores and garlands hung between downtown buildings. In some German towns, preparation had already started for setting up holiday markets more than six weeks before Christmas. It comes as a bit of a surprise, considering government plans to delay and dim Christmas lights. In Maastricht, the Netherlands, with Belgium and Germany less than 20 kilometers away, locals say the measures taken are barely noticeable. “I don’t see much of a difference; I think [the decorations]…

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There has been increasing interest in big data in the past few years as companies work on collecting and using data. For example, marketing company TechTarget’s Bridget Botelho wrote at length in a January blog about big data’s ability to help small businesses by “improving operations, providing better customer service, and creating personalized marketing campaigns.” Big data also has been embraced by educators and healthcare providers, among others. However, a distinction should be made between “data” and “big data.” Oracle, the world’s third-largest software company by revenue and market capitalization, defines big data as data that has the three Vs:…

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When the 26th Conference of the Parties (COP26) wrapped up last November, countries walked away pledging reductions in carbon emissions to keep the Earth’s rise in temperature below 1.5 degrees Celsius. Even then, environmentalists criticized the pledges as “nowhere near enough,” said Fiona Harvey, environment correspondent for The Guardian. The goal became to do the best possible and “come back with more ambitious national contributions the following year when the U.N. conference would be held in Egypt,” according to Harvey. The 1.5-degree goal is crucial, as anything beyond it would be a “tipping point … thresholds at which small changes…

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Hiring trends have been changing in the past few years. The pandemic and great resignation, admin liberation, and career reevaluation are some of the factors, said Engy Mahmoud, HR operations and digital transformation senior lead of Vodafone Egypt. However, these trends may shift because managers have begun hiring the next generation of employees. Generation Z, born between 1997 and 2012, have been trickling into the job market when economic conditions have been less than favorable, and they have specific expectations for what they want from employers. Gen Z members base their demands on the effects of the pandemic and lessons…

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Visitors from Russia and Ukraine have been a vital part of Egypt’s tourism sector. According to the Ministry of Tourism and the Egyptian Chamber of Tourist Establishments, they typically account for about 40% of vacationers at the Red Sea and Mediterranean beach resorts. Combined, they accounted for nearly 1.9 million in 2021, according to government data. When Russia invaded Ukraine in late February, it appeared as if the war might jeopardize tourism. Workers at Red Sea resorts reported hotel occupancy dropped 35%-40%, according to Mohamed Sabry, a writer for Al-Monitor, a Middle East news website. The week following the invasion,…

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Waking up early in the morning to take advantage of the natural light, Fatima Ahmed films herself packing and wrapping notebooks and bookmarks. Using a makeshift extender attached to an old tripod, she sets her phone up to capture good overhead footage of how she packs. In post-production, she overlays footage and uses popular sound clips to make them more appealing. Ahmed, the owner of WIP Designs, an online stationery store, uses these short videos to market her business. She uploads them to TikTok, a short-form video hosting service, and then to Instagram as “reels,” clips of a minute or…

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As governments and companies inch toward the deadlines for meeting their climate pledges, they must develop sustainable business models that meet the climate challenges and risks. Elsewedy Electric is one of Egypt’s pioneers, having reported on its environmental, social, and governance (ESG) goals since 2017. The Financial Regulatory Authority only announced in May that listed companies must file such reports in 2023. For their efforts, Elsewedy Electric received the European Bank for Reconstruction and Development (EBRD) sustainability award for 2022 for environmental and social best practices at its logistics facility in Sixth of October City. Additionally, it has supplied Sharm…

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When the COVID-19 pandemic forced employees to work from home in early 2020, many people referenced it as the “new normal.” Two years later, with fewer lockdowns and the return of air travel, it seems like everything is back to business as usual. However, some remnants of the pandemic work style still remain. That emphasized existing human resources (HR) trends and gave rise to new ones. Engy Mahmoud, HR operations and digital transformation senior lead of Vodafone Egypt, noted that some of the key trends include flexibility, the “great resignation” movement, having a growth mentality, and the “great admin liberation,”…

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Over the past decade, streaming services have cemented their place on entertainment schedules. At the close of 2019, The Guardian’s Simon Reynolds said the decade “broke popular culture” because “streaming has killed the mainstream.” Netflix, with more than 220 million subscribers, has become more than just a streaming service; some even use it as a verb, showcasing just how much it has shaped how people consume media. Streaming had dominated the entertainment industry so thoroughly that it was a seismic shock when Netflix announced in late April that its number of subscribers had declined for the first time in 10…

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