The latest AI software to draw attention is ChatGPT. Hundreds of articles, webinars and podcasts have tackled the subject since the release of its free version in November. However, ChatGPT is just one example of how artificial intelligence is shaping lives, industries and social understanding. Experts and news outlets have celebrated its potential advantages, as the capabilities of AI allow it to function in a much more efficient way than human beings, said Rashi Maheshwari of Forbes. He added that AI has “pushed the boundaries of the way computer machines used to operate and functions to make human lives easier.”…
Author: Nada Naguib
In today’s digital age, businesses should have a strong online presence to thrive and stay competitive. Small and medium-sized enterprises (SMEs) are no exception. They need a robust digital strategy to reach target audiences, engage with customers, and promote products or services. While that was perhaps triggered by the Covid-19 pandemic, wrote Colin Sutherland of Forbes magazine, the trend is ongoing. Technology can help SMEs “connect to their customers through various small digital transformations like increased online ordering and delivery capabilities,” he wrote. A central question for SMEs during their tech transformations is whether they should invest in building a…
For companies looking to hire, posting the vacancy on the business-focused media platform LinkedIn might seem obvious. After all, that’s the choice for over 58 million companies listed on LinkedIn, according to statistics from Omnicore, a digital marketing agency. Omnicore published its research in February when there were 15 million job listings. LinkedIn says 49 million people use the platform to look for jobs yearly, so it might still be difficult for companies to find suitable candidates. Berlin-based culture transformation expert Florian Feichtinger described the following scenario: The HR department has posted a vacancy and asked current employees to refer…
The conversation about the uses of artificial intelligence (AI) systems in business, art and media has taken a new turn since the free version of “ChatGPT” launched in November. The program is a language model that produces eerily human-like responses from text-based prompts input by a user. It can produce poetry, academic papers and even cover letters. That has presented new and accessible ways for everyone to use AI. For example, June Wan, an editor for ZDNET, a business technology news website, called ChatGPT “scary good” at writing product reviews, for example. The “GPT” in its name stands for Generative…
When Facebook CEO Mark Zuckerberg announced the rebranding of his company to Meta in October 2021, he said the aim was to focus on creating the “metaverse, a “hybrid of today’s online social experiences … to help people connect, find communities and grow businesses.” What the metaverse actually means, however, “hasn’t gotten any clearer,” wrote Eric Ravenscraft of Wired magazine. Nonetheless, some pieces of the metaverse puzzle are starting to take shape. Meta is working on a virtual reality social platform called Horizon. The platform “lets people build custom environments to hang out and play games in as legless avatars,”…
Ancient historic sites have long been a staple of Egyptian tourism. With the Grand Pyramids of Giza, more than 120,000 artifacts in the Museum of Egyptian Antiquities and several temples in Luxor and Aswan, it was perhaps only natural. Atef Abdullatif, president of the Travelers Association for Tourism and Travel, told Egypt Independent in 2017 that “visiting Luxor and Aswan is a dream for many foreign tourists.” That year, CAPMAS reported that 8.36 million foreign tourists visited Egypt. That figure includes those who spent their time at seaside resorts, such as Sharm El Sheikh and Hurghada, as well as historical…
Starting in early November, anyone walking the streets of a European city could see that Christmas preparations had already begun. Decorated trees were displayed in stores and garlands hung between downtown buildings. In some German towns, preparation had already started for setting up holiday markets more than six weeks before Christmas. It comes as a bit of a surprise, considering government plans to delay and dim Christmas lights. In Maastricht, the Netherlands, with Belgium and Germany less than 20 kilometers away, locals say the measures taken are barely noticeable. “I don’t see much of a difference; I think [the decorations]…
There has been increasing interest in big data in the past few years as companies work on collecting and using data. For example, marketing company TechTarget’s Bridget Botelho wrote at length in a January blog about big data’s ability to help small businesses by “improving operations, providing better customer service, and creating personalized marketing campaigns.” Big data also has been embraced by educators and healthcare providers, among others. However, a distinction should be made between “data” and “big data.” Oracle, the world’s third-largest software company by revenue and market capitalization, defines big data as data that has the three Vs:…
When the 26th Conference of the Parties (COP26) wrapped up last November, countries walked away pledging reductions in carbon emissions to keep the Earth’s rise in temperature below 1.5 degrees Celsius. Even then, environmentalists criticized the pledges as “nowhere near enough,” said Fiona Harvey, environment correspondent for The Guardian. The goal became to do the best possible and “come back with more ambitious national contributions the following year when the U.N. conference would be held in Egypt,” according to Harvey. The 1.5-degree goal is crucial, as anything beyond it would be a “tipping point … thresholds at which small changes…
Hiring trends have been changing in the past few years. The pandemic and great resignation, admin liberation, and career reevaluation are some of the factors, said Engy Mahmoud, HR operations and digital transformation senior lead of Vodafone Egypt. However, these trends may shift because managers have begun hiring the next generation of employees. Generation Z, born between 1997 and 2012, have been trickling into the job market when economic conditions have been less than favorable, and they have specific expectations for what they want from employers. Gen Z members base their demands on the effects of the pandemic and lessons…