Once a symbol of marketing dominance, Egypt’s billboards and glossy TV ads are no longer enough to capture consumer attention or trust. As consumer behavior shifts, particularly among younger demographics, Egyptian brands across sectors—from fintech and retail to food and fashion—are turning to influencers and user-generated content (UGC) to connect more authentically with audiences. This strategic pivot is driven by the declining effectiveness of traditional, polished advertising and a growing appetite for relatable, people-first content. Platforms like TikTok, Instagram, and YouTube are where Egyptians are spending time, engaging with creators who speak their language and reflect their lifestyles. Influencer partnerships…
Author: Rana Salem
National Printing S.A.E., a leading player in Egypt’s printing and packaging industry, has announced plans to proceed with an initial public offering (IPO) on the Egyptian Exchange (EGX). The offering will involve up to 21,171,040 ordinary shares, representing 10% of the company’s issued share capital. The shares will be divided equally between a Private Tranche and a Public Tranche, according to a statement issued by the company. The Private Tranche will allocate 10,585,520 shares to Saudi cornerstone investor Omran Mohammed AlOmran, a prominent entrepreneur. The remaining shares will be made available to public investors, with the subscription period expected to…
Tourist arrivals to Egypt rose by 24% in the first half of 2025, reaching 8.7 million visitors, driven by a rebound in travel demand and easing geopolitical tensions, according to Minister of Tourism and Antiquities Sherif Fathy, local media reported. In the first quarter alone, Egypt welcomed 3.9 million tourists—a 25% increase compared to the same period in 2024. The growth follows a record year in 2024, when the country received 15.8 million tourists, marking a 6% rise from 2023 and surpassing pre-pandemic levels by over 21%, according to UN World Tourism Organization data. Aligning growth with strategic reform These…
As Egypt navigates a period of economic recalibration, questions loom large over its reform trajectory, investment climate, and capacity to harness its demographic dividend. Inflationary shocks, external vulnerabilities, and uneven growth have tested the country’s resilience, but they have also underscored the urgency of deep structural transformation. In this exclusive conversation with Business Monthly, Dr. Mahmoud Mohieldin—UN Special Envoy on Financing Sustainable Development, former Minister of Investment, and a seasoned economist—offers a candid assessment of Egypt’s economic landscape. Drawing on his policy experience and international development work, Dr. Mohieldin outlines a reform blueprint rooted in macroeconomic discipline, export-led private-sector growth,…
In a pivotal moment for Egypt’s role in global economic discussions, Prime Minister Mostafa Madbouly, representing President Abdel Fattah El-Sisi, addressed the 2025 BRICS Summit in Rio de Janeiro, calling for significant reforms in the global financial system. The summit, held at a time of heightened geopolitical tensions and economic uncertainty, witnessed Egypt positioning itself as a vocal advocate for more equitable development and deeper cooperation among emerging economies. In his speech, Madbouly stated, “The convening of this BRICS Summit comes at a critical time, as we face multiple and interconnected crises and challenges, including geopolitical tensions, threats to peace…
Development Partners International (DPI) has invested $190 million in Alameda Healthcare, one of Egypt’s largest private hospital operators, in what is being called the largest private healthcare transaction in the country’s history. The fresh capital will fuel Alameda’s expansion across Egypt and into the Gulf Cooperation Council (GCC) region, with specific plans for market entries in Saudi Arabia, the UAE, and other GCC countries. Despite the size of the transaction, control of the company remains with Alameda’s Chairman, Fahad Khater. DPI and its partners will take a minority stake, working alongside the existing management team to support growth strategies. This…
As part of its growing commitment to electric mobility, Egypt is preparing to officially launch its first fully electric Bus Rapid Transit (BRT) system following its trial launch in June—an ambitious project that marks a significant shift in the country’s approach to public transportation. Developed by the Ministry of Transport in collaboration with the General Authority for Roads and Bridges, the 110-kilometer BRT corridor will run along Greater Cairo’s Ring Road. Featuring 48 stations and dedicated lanes, the system is designed to provide fast, reliable, and lower-emissions service. The first 35-kilometer phase—comprising 14 stations—is currently in trial operations. Talks are…
Egypt’s real gross domestic product (GDP) growth surged to 4.77% in the third quarter of the 2024/2025 fiscal year, marking the highest quarterly expansion in three years, according to the Ministry of Planning and Economic Development. The growth was fueled primarily by strong rebounds in non-oil manufacturing, tourism, and information and communications technology (ICT) sectors central to the country’s evolving economic strategy. This momentum emerged amid persistent global uncertainty, reflecting the impact of Egypt’s structural reform program, which aims to enhance macroeconomic resilience, elevate private sector engagement, and boost export competitiveness. Exports and private investment lead recovery Egypt’s net exports…
Egypt is setting its sights on a bold trade target of $145 billion by 2030, according to the African Trade Report 2025. The strategy focuses on increasing exports, deepening trade ties within Africa, and solidifying key partnerships, particularly with the United Arab Emirates (UAE), marking the country’s ambition to play a pivotal role in African and global commerce. Strengthening regional trade leadership Egypt’s position in regional trade has strengthened significantly, particularly within the African continent. According to the report, Egypt ranked as the fifth-largest intra-African trading nation in North Africa. In 2024, trade with African countries rose by 8.7%, reaching…
As Egypt pushes ahead with one of the most ambitious urban development drives in the Middle East and North Africa (MENA) region, green construction is emerging as a central priority. In this Q&A, Mohamed Amer, Managing Director at the International Code Council-MENA (ICC), discusses Egypt’s current direction, where policy reforms are needed, and what it would take to create a sustainable and scalable development model. The International Code Council is a US-based organization that develops building codes and safety standards used worldwide. With offices in Washington, D.C., Dubai, and Canberra, the group works with governments and industry players to support…