Author: Basel Hammoda

By Basel Hammoda After the quick fixes in 2020 to digitize operations, companies must ensure their digital transformation is permanent. Digital transformation (DT) is the process of embedding organizational change and leveraging digital technologies and business models to boost performance and competitiveness. It can vary from a single technology, product or process to a companywide program. Without transformation at its core, however, any digital initiative is likely to be a short-term fix. Although 94% of CEOs view DT as an opportunity (Forbes Survey), it represents one of the biggest challenges for any company. For executives, the situation can sometimes seem…