This year should be an intriguing year for retail as the sector shakes off obstacles of the previous two years and takes a big leap toward what future shopping will look like, with new technology paving the way for a more inviting online experience.
Brands are rethinking their strategies quickly, blending their presence both online and offline by leveraging an established approach — omnichannel. Adopting an omnichannel strategy requires creating a coordinated, seamless shopping experience across multiple channels, and re-envisioning the role of physical stores in the process.
Spinneys Egypt is a successful case in point, bringing their products to consumers the way they need them, even during challenging inflationary pressures. In a one-on-one interview, CEO Mohanad Adly of Spinneys Egypt talks about current consumer behavior, the market outlook and his company’s investment plans.