OPPO Egypt’s PR Manager Raghda Amer On 5G Phone Readiness

February 26, 2024


This Q&A first appeared in February’s print edition of Business Monthly.

What role do personal digital devices play in digital transformation?

Personal digital devices, including mobile phones, tablets, wearable devices, PCs and laptops, are crucial to the Egyptian government’s ambitious drive to digitize the economy.

Mobile phones and tablets provide ubiquitous access to digital services, ensuring citizens can seamlessly interact with government initiatives. These devices facilitate connectivity and communication, fostering real-time exchanges between government entities, businesses and citizens.

Digital wallets and banking apps on mobile phones and wearables contribute to adopting cashless transactions, aligning with the government’s objective of financial inclusion.

PCs, laptops and tablets enable citizens to access e-government services and participate in online learning, supporting educational initiatives and expanding digital literacy. They are also vital in smart cities, entrepreneurship, telehealth services, and data-driven decision-making.

What is the mentality of electronic device buyers in Egypt?

In Egypt, the electronic device buyer mentality is shaped by several factors. Affordability is critical, influencing buyers to balance cost and features. Brand preferences, influenced by product reliability and customer support, also contribute to buying decisions.

Local buyers often desire the latest features, leading some to opt for mid-range devices with newer specifications, while others may choose last year’s flagship devices for a balance of high-end features at a reduced price.

The interest in building a digital ecosystem varies, with some buyers prioritizing seamless integration and connectivity between devices.

Longevity and durability are factors for those viewing devices as long-term investments.

Local market trends, social influences, and after-sales support also impact buyers’ decisions, reflecting a nuanced approach to purchasing electronic devices in the Egyptian market.

Is it vital for Egypt to have a 5G network?

 Yes, it is imperative, as deploying a 5G network can pave the way for more advanced technological innovations.

For example, 5G networks can support advancements in augmented reality, virtual reality, and the Internet of Things on smartphones and tablets. Those technologies contribute to Egypt’s digital transformation.

Not only does 5G offer significantly faster speeds and lower latency compared to its predecessors, it also facilitates improved connectivity.

A reliable 5G network can position Egypt as a competitive player on the global stage, attracting international businesses and fostering collaborations that contribute to its digital transformation.

Do you see local buyers caring about buying 5G smartphones?

Several decisions shape the decision-making process for local buyers in choosing 5G over 4G smartphones. Priorities also vary from one individual to another.

Consumers who understand and appreciate the benefits of 5G technology, such as higher data speeds and support for the latest and future applications, may be more inclined to choose a 5G smartphone.

Others may choose 5G phones to take a step toward the future. Anticipating the eventual rollout of 5G networks in Egypt, individuals may opt for 5G-compatible devices to ensure they are ready to take advantage of the technology when it becomes available.

Consumers in Egypt often keep their smartphones for several years. A 5G phone purchase is considered a forward-looking decision, ensuring the device remains relevant as 5G networks expand globally and locally.