With the evolving economic landscape and encouraging investment climate, corporate governance compliance becomes instrumental for Egyptian businesses. “The world’s economic and geopolitical maps are being redrawn, urging multinationals to actively seek investment destinations that offer not just cost efficiency, but also trust, transparency, and regulatory clarity,” said Ghada Hammouda, chief sustainability and marketing officer at Qalaa Holdings and chair of the Sustainability Committee at the Arab Federation of Capital Markets. “Egypt is now positioned as a competitive investment destination with clear targets to attract relocating industries, supply chains, and value chains,” she added. Notably, the concept of governance was largely…
Author: Fatema Fouad
AI has become an indispensable tool that brands must utilize to optimize and enhance their online presence. “AI is transforming how companies engage with their audiences, making marketing more intelligent, data-driven, and responsive to individual customer needs,” said an April article by Melissa Russell for Harvard’s Division of Continuing Education. In the marketing industry, AI can be a transformative force that works with high efficiency. According to the 2024 AI Marketing Report Survey of 1,290 marketers, 70.6% believe AI can outperform humans in key marketing tasks. For marketers, “AI is not just a tool but a catalyst for innovation and…
Amid global economic uncertainty and soaring luxury brand prices, high-income consumers “are becoming increasingly price-conscious, prioritizing value and quality in their luxury purchases,” said LVMH CEO Bernard Arnault in February. “The luxury industry is navigating highly turbulent times.” In this shifting landscape, local brands are seizing the opportunity presented by a vast base of consumers who are redefining their luxury preferences and turning toward homegrown alternatives. According to PWC’s Voice of the Consumer 2024 survey, “The Egyptian market, with its large and diverse population, is undergoing significant transformation as consumers become more discerning, cost-conscious and tech-savvy.” The survey added that…
Egypt is striving to position itself as a global hub for technology development and digital innovation. According to Ahmed Elzaher, CEO of ITIDA, the Egyptian government is working toward “becoming a global hub for outsourcing and technology innovation, with initiatives aimed at growing the industry, cultivating tech talent and digital skills, and boosting Egypt’s competitiveness on the global stage,” he told the media in November. That would only be possible by tapping into the country’s vast talent pool. During the AmCham Egypt Investment Conference in April, Elzaher said, “Egypt offers an exceptional platform for investors and technology companies aiming to…
In light of French President Emmanuel Macron’s three-day visit in April, he and Egypt’s President Abdel Fattah el-Sisi focused on deepening economic and political ties. According to Élysée Palace, the official residence of the French president, Macron aims to “build a strategic partnership between Egypt and France, similar to Egypt’s existing collaboration with the European Union.” French interest in Egypt extends beyond its large and youthful market; Egypt also holds strategic potential for France to enhance its influence across Africa. “Egypt can serve as a key gateway for major French companies looking to access African markets, leveraging Egypt’s advanced digital…
Entrepreneurs and startups play an important role in deploying innovative commercial AI solutions. “Startups are leading the generative AI charge by experimenting with new applications across industries, pushing boundaries of what’s possible and advancing the technology’s potential,” Thomas Kurian, CEO of Google Cloud, said in a February research note. Egypt is prioritizing the development of the country’s entrepreneurial ecosystem, aiming to become a regional innovation leader. In September, Prime Minister Mostafa Madbouly created the Entrepreneurship Ministerial Committee to advise the government on policies to grow the entrepreneurship landscape. Amr El-Abd heads this committee and sat with Business Monthly for an…
On the second day of the Egypt-U.S. Policy Leaders Forum, Egypt’s Minister of Foreign Affairs Badr Abdelatty emphasized the enduring strength and evolving dimensions of the Egypt-U.S. strategic relationship. Addressing policymakers and private sector leaders, Abdelatty highlighted the forum’s pivotal role in deepening bilateral relations, especially through enhanced private sector engagement. The forum is organized by AmCham Egypt and the Egypt-U.S. Business Council, in partnership with the U.S. Chamber of Commerce. Abdelatty underscored that the relationship between Cairo and Washington has been anchored in mutual interests for over four decades. “This strategic partnership encompasses vital sectors such as military and…
In a major policy shift to attract foreign investment, Egyptian Prime Minister Mostafa Madbouly announced the removal of local production requirements for imported vehicles, allowing fully assembled American cars to enter the market without regulatory barriers. The announcement, made during the 2025 U.S.-Egypt Policy Leaders Forum in Cairo, marks a significant step in strengthening economic ties with the U.S. and opening new opportunities in Egypt’s automotive sector. Boosting business opportunities On May 11, the Minister of Investment and Foreign Trade, Hassan El Khatib, issued Decree No. 148 of 2025, amending Item (11) of Annex (2) of the Implementing Regulations of…
As prices rise, consumers increasingly seek different payment solutions to help manage their household budgets. Potential solutions include consumer financing that allows customers to buy now and pay later (BNPL) or make payments in installments. Said Zater, chairman of the Egyptian Federation of Consumer Finance and CEO of non-bank services provider Contact Financial Holding, told the Daily News Egypt in February that consumer finance companies “have enhanced individuals’ purchasing power, stimulated local markets and driven production growth by providing flexible credit solutions and diverse financing options amid economic challenges.” According to a February 2024 report by Tamara, a fintech platform…
The third session of the American Chamber of Commerce (AmCham Egypt) Investment Conference, titled “Building Destinations as Catalysts for Economic Growth”, explored the growing potential of Egypt’s real estate and tourism sectors, with a focus on major government-led projects, private sector involvement, and regional collaboration. Key figures from both the public and private sectors shared their insights on how strategic investments in new cities like Ras El Hekma can reshape the country’s economic landscape. A $35B opportunity The session kicked off with a focus on the groundbreaking Ras El Hekma project, launched by the Egyptian government last year. With a $35…